Plan Your Next Event Like A Pro: Tips From Experts

As we adapt to a world where in-person events may not always be possible or practical, virtual events are becoming increasingly popular. But how do you plan an event that will stand out and achieve its goals? In a recent episode of Resilient Events, I speak with Jon Harris, the "big events guy" and we summarize the top tips when planning your next event.

Establish a Framework for Your Event: Format and Delivery

One of the first things to consider when planning an event is the format and delivery. Will it be a virtual or in-person-only event, or a mix of both? If it's a mix, it's important to ensure that the logistics are clear and well-executed to prevent confusion among attendees. Live streaming should also be considered carefully to ensure that it enhances, rather than detracts from, the live event experience.

Reach Your Target Audience with Targeted Content

While streaming services like Netflix may compete with live-streaming events, event creators have an advantage in terms of how niche they can be with their content. By creating an interactive live stream or using an online event site, there can be a sense of connection and camaraderie among attendees that can't be found on Netflix. With a small and specific target audience, especially for supporting charities, achieving your goals is easier!

Define Your Goals and Purpose

It's crucial to define the goals and the purpose of your event before you start planning it! Many people make the mistake of starting to plan an event without thinking about what they want to achieve beyond just selling tickets. Capturing attendees' emails is another important goal, which can be achieved through simple registration or by requiring email entry to access certain event features. Planning for email capture beforehand is crucial, as it may not be possible to retrieve emails after the event especially if it's not included in the registration process.

Consider Your Brand and Overlay

Just like in-person events, virtual events need to be on-brand and carefully produced. The overlay and branding of your virtual event represent your brand and should be taken into consideration when planning. Make it simple and make it represent your brand.

Choose the Right Tool

There are a wide variety of tools available for planning virtual events, there are platforms such as Buzzit Event Sites, StreamYard, and so many more. Choose the tool that's best suited to your needs and goals!

Celebrate and Connect

Virtual events don't always need to be sales-focused or expensive. They can be used to celebrate achievements and connect with communities. Nonprofits can benefit from virtual galas to celebrate their achievements and reach a wider audience. Celebrating successes can be just as important as achieving them!

Planning a successful event is much more than just selling tickets. It requires careful planning and a thoughtful approach. By establishing a framework for your event, defining your goals and purpose, considering your brand and overlay, choosing the right tools, and celebrating successes, your event can achieve its goals and stand out. With these tips and insights from our experts, your next event is sure to be a success!